Creating Comparison Content That Wins AI Recommendations
How to build comparison and alternatives pages that AI assistants can trust and cite: structure, criteria, honesty, evidence and upkeep.
Priya Bothra · Sep 9, 2026
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Field notes on how brands get cited, recommended, and trusted across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Prompt Research: How to Discover the Questions Buyers Ask AI
Learn how to find, group and prioritize the prompts buyers ask ChatGPT, Gemini and Perplexity, using sales calls, support data, communities and search.
Priya Bothra · Sep 8, 2026
Building a Brand Memory Foundation for AI Search: A Guide
Build one source of truth for your brand facts, proof points and positioning so AI assistants describe you consistently. A step-by-step guide.
Dharini Shah · Sep 8, 2026
Your First AI Visibility Audit: What to Measure and How
A step-by-step AI visibility audit: which prompts to test, which models to cover, the metrics to record and how to turn findings into priorities.
Dharini Shah · Sep 8, 2026
7-Step AEO Implementation Checklist: Audit to Attribution
A practical 7-step AEO checklist covering audit, prompt research, brand facts, content, technical access, authority and attribution, with owners and outputs.
Dharini Shah · Sep 7, 2026
Schema Strategies for Different AI Models: What Works
Do ChatGPT, Gemini, Copilot and Perplexity use schema differently? What the evidence shows by platform, and a practical structured data strategy for AI search.
Dharini Shah · Sep 7, 2026
Defensible AI Search Authority Competitors Can't Copy
Formatting tricks are easy to copy. Learn which AI visibility assets build a lasting advantage, from original data to earned mentions, and how to build them.
Priya Bothra · Sep 7, 2026
AI Attribution Modeling: Connect AI Visibility to Revenue
Most AI influence never shows up as a referral. Learn a layered attribution model that connects AI answers, referrals, branded search and pipeline.
Priya Bothra · Sep 6, 2026
How Often Should You Update Content for AI Visibility?
AI assistants cite fresher content than Google's organic results, but not evenly. See what the data shows by platform and a practical update schedule.
Dharini Shah · Sep 6, 2026