Analytics & Attribution
Analytics & Attribution connects recommendations, citations, AI traffic and business outcomes, showing exactly which optimizations moved the needle, and which didn't.
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Track recommendation share, citations, AI referrals and conversions in one place. Understand which optimizations generated measurable growth, which AI platforms drive the highest-quality traffic and where to invest next.
Measure what matters
Recommendation Performance
Track recommendation share, citations and AI visibility across every major AI model.
Optimization Impact
Measure how every content update, technical improvement and authority signal influences future recommendations.
Business Outcomes
Connect recommendations to AI traffic, conversions and pipeline, giving every optimization a measurable business impact.
How Analytics & Attribution works
Measure
Bob continuously tracks recommendations, citations, AI referrals and business outcomes.
Attribute
Every change is connected back to the content, technical improvement or authority signal that created it.
Improve
Use those insights to understand what consistently strengthens future recommendations and guide every future decision.