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Field notes on how brands get cited, recommended, and trusted across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.

How AI search behavior changed this year in 2026

Discover how AI search behavior has shifted from keyword discovery to intent-driven conversational exploration in 2026. Learn why brands must prioritize Answer Engine Optimization (AEO) to stay visible.

Priya Bothra · Feb 4, 2026

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