How GEO Works Inside ChatGPT, Gemini and Perplexity
ChatGPT, Gemini and Perplexity each decide, retrieve and cite differently. See how GEO works inside each platform and what to optimize for all three.
Dharini Shah · Oct 2, 2026
Blog
Field notes on how brands get cited, recommended, and trusted across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
How AI Assistants Handle Two Companies With the Same Name
When two companies share a name, AI assistants may pick one, blend both or borrow the other's reputation. Learn how to diagnose and separate your brand.
Priya Bothra · Oct 1, 2026
How AI Assistants Handle Brands With Generic Names
AI assistants often misread brands named after common words. Learn why generic names confuse LLMs, how to disambiguate your brand, and how to measure it.
Priya Bothra · Oct 1, 2026
Do AI Assistants Use Crunchbase and LinkedIn Data?
AI assistants can draw on Crunchbase and LinkedIn through web retrieval, training data and licensed connectors. Here is how each path works and what to fix.
Dharini Shah · Oct 1, 2026
Do AI Assistants Read TikTok and Instagram Content?
AI assistants see only a thin, public slice of TikTok and Instagram, mostly through Google. Learn what they can read, what they miss and what to do about it.
Dharini Shah · Sep 30, 2026
Does Social Media Activity Affect ChatGPT Answers?
Social media can shape ChatGPT answers via public posts it retrieves or learned from, but likes and follower counts are not ranking signals. See how it works.
Dharini Shah · Sep 30, 2026
Does Paid Advertising Increase Organic AI Visibility?
Paid ads do not buy a place in organic AI answers, but they can shape the demand and mentions AI systems rely on. Here is what platforms say and how to test it.
Dharini Shah · Sep 29, 2026
Can AI Assistants Read Gated Content? What to Know in 2026
AI search crawlers cannot read content behind a login or form gate, but browser agents acting for signed-in users can. What that means for AI visibility.
Dharini Shah · Sep 29, 2026
Does Website Traffic Affect AI Recommendations in 2026?
Website traffic is not a direct input to AI recommendations, but it tracks the signals that are. See what the research shows and what to focus on instead.
Priya Bothra · Sep 28, 2026